Client Name : Abhishek Jain
Timeline for work : 2 months
Work Type : Content Marketing
Secondary Work : Facebook page management
Problem : Volt was a recently published novel by the acclaimed IIT-ian Abhishek Jain. It was a tool to enhance vocabulary in adults . The book consistent of chosen 1100 words which would help an adult to crack a GRE level exam.
The company had attempted viral marketing strategies to organically promote their book. This has created a reach to a few 10,000 people in initial 6 months via Facebook. They were having close to 16% organic engagement on facebook page . They had attempted advertisement which miserably failed in their case.
Solution : We had been hired to create a content based marketing strategy for the novel we came up with a word of the day content strategy supporting with word based graphic post. We organically posted four times in a day strategizing the maximum usage statistics of the relevant geographical areas.
The Facebook page saw a growth of 6% per week in likes, it also saw a growth of 30% in audience engagement and the likeability factor of the page went up by 60%.