Client Name : Share a smile
Timeline for work : 1 event
Work Type : Social media marketing
Secondary Work : Facebook page management
Problem : Muskaan, an NGO based out of Bangalore was planning a fundraiser for Differently-Abled children and they needed help with maximizing coverage so that the interested people could interact and maximum donation could be received, they had their own base of 5000 regulars but then they needed to raise close to 1L via that event and needed a footfall for 10’ooo people.
Solution : We had been hired to create a 360 degree marketing strategy for the event, we came up with a word of mouth strategy supporting with Facebook based campaign. We organically did community posting and email based marketing to invite interested people, and the result was excellent, we had close to 12’000 People attend the event and contribute to it.